Not only was Shaquille O’Neal appointed as the president of Reebok Basketball, but he also made some baller first moves. Reebok announced earlier this month its long-term strategy to focus on team sports, especially basketball. With this new-found rededication, they created Shaq's new position as president of Reebok Basketball.
Shaq's first endorsement deal as the new president was to sign LSU women's basketball GOAT, Angel Reese. She signed a name, image, and likeness deal with Reebok to become their new ambassador.
"For my first appointment in this role, it had to be the GOAT. There is no one making a bigger impact on the game right now than Angel Reese." - Shaquille O'Neal
Reese shared her perspective on Shaq's partnership and Reebok.
"Well, it started off by talking to Shaq and understanding the values that align with the brand. As a former athlete, now that he’s just been announced as their President of Basketball it is inspirational to me, just being able to see an athlete or former athlete shift from not just being an athlete but being the president of the brand is something that’s important. I would love to do that one day."
Reese said she was excited to work with O'Neal, a fellow LSU legend.
"It feels great, Shaq is so much fun! I love him, and he’s been super supportive to me and everything I’ve done," she said. "Even if I didn’t work with Reebok he’d still support me, and our relationship has always been amazing. Everything is just so much fun, and what player wouldn’t want feedback from one of the best bigs of all time!?"
